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『挑戰(zhan)(zhan)(zhan)者聯盟』介紹:《商(shang)(shang)(shang)(shang)戰(zhan)(zhan)(zhan)之(zhi)電(dian)(dian)商(shang)(shang)(shang)(shang)風(feng)云(yun)》將全(quan)景式展示(shi)中國(guo)電(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務15年(nian)的(de)(de)歷史，講述15年(nian)電(dian)(dian)商(shang)(shang)(shang)(shang)領(ling)域(yu)的(de)(de)鮮活的(de)(de)故(gu)事，分享商(shang)(shang)(shang)(shang)業(ye)(ye)智慧(hui)，探討商(shang)(shang)(shang)(shang)業(ye)(ye)規(gui)律。這是央視財(cai)經(jing)頻(pin)道繼《公司的(de)(de)力量》、《華(hua)爾(er)街》、《貨(huo)幣(bi)》之(zhi)后(hou)(hou)推出的(de)(de)又一(yi)部(bu)大型財(cai)經(jing)紀(ji)錄片。1994年(nian)，美國(guo)人杰夫?貝(bei)索斯創辦(ban)了全(quan)球第(di)一(yi)家電(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務公司——亞(ya)馬(ma)遜(xun)，從(cong)誕(dan)生(sheng)(sheng)的(de)(de)那一(yi)刻開(kai)始(shi)(shi)，電(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務這種(zhong)商(shang)(shang)(shang)(shang)業(ye)(ye)新業(ye)(ye)態就(jiu)煥(huan)發出了強大的(de)(de)生(sheng)(sheng)命力，創辦(ban)3年(nian)之(zhi)后(hou)(hou)，亞(ya)馬(ma)遜(xun)就(jiu)迅速上(shang)市，一(yi)年(nian)之(zhi)后(hou)(hou)，市值翻了10倍多。電(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務從(cong)誕(dan)生(sheng)(sheng)的(de)(de)那一(yi)刻開(kai)始(shi)(shi)，各路(lu)電(dian)(dian)商(shang)(shang)(shang)(shang)之(zhi)間的(de)(de)商(shang)(shang)(shang)(shang)戰(zhan)(zhan)(zhan)就(jiu)不可避免，紀(ji)錄片《商(shang)(shang)(shang)(shang)戰(zhan)(zhan)(zhan)之(zhi)電(dian)(dian)商(shang)(shang)(shang)(shang)風(feng)云(yun)》分為6集(ji)，每集(ji)35分鐘(zhong)，將從(cong)電(dian)(dian)子(zi)(zi)商(shang)(shang)(shang)(shang)務起源、用(yong)戶戰(zhan)(zhan)(zhan)、價格戰(zhan)(zhan)(zhan)、物流(liu)戰(zhan)(zhan)(zhan)、品牌戰(zhan)(zhan)(zhan)、資本(ben)戰(zhan)(zhan)(zhan)等(deng)方面展示(shi)電(dian)(dian)商(shang)(shang)(shang)(shang)領(ling)域(yu)的(de)(de)商(shang)(shang)(shang)(shang)戰(zhan)(zhan)(zhan)